© 2019 by Cindy Chen

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ONE TWO TWENTY ENTERTAINMENT

One Two Twenty Entertainment’s production company produces entertaining, high-quality, low-budget films and multi-platform content with heart and fun through innovative collaborations between emerging creative voices and dynamic industry professionals. My role as their freelance designer was to elevate their company optics including creating concept pitches for a new company website, business cards, internship program, movie posters and conference materials.

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COMPANY OPTICS

The team at One Two Twenty originally had a generic website and business cards, and wanted to upgrade their style to become more sophisticated as a production company. After consulting with the producers about their main competitors and gathering a mood board, I proposed an unconventionally minimalist direction. It helped them stand out primarily because of the generous amount of white space that is provided, as to allow the projects to stand out. Other websites such as Anna Purna Pictures, Lionsgate and A24 Films were all dominated by black backgrounds and busy graphics. Being a smaller company and fewer projects, the minimalist approach of white, accented with grey and company blue, seemed to be the best aesthetic choice.

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INTERN YOUTUBE CHANNEL

Each summer, 1220 Entertainment holds an internship program to mentor young potentials in the film production industry, and they create shorts that live on the company YouTube channel. The team asked me to make a clear distinction between the company's official work and the internship's work, by designing a logo and header for a separate channel tied to their parent company channel. The logo graphic was a pun between "pant shorts" and "short films." They decided to also use colors that were completely separate from the company hues. I wanted the colors to emulate growth and playfulness, so yellow on dark green evoked the right sentiments.

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FILM POSTER DESIGN: START WITH HALF

"Start with Half" is a short film about a teenager, who introduces a cannabis cupcake to his grandfather, who suffers from Parkinson's disease.

Since the focus was on the idea of sharing and becoming open-minded, I took freeze frames during key facial expressions to show that it was a playful film.

FILM POSTER DESIGN: VAMPIRE DAD

"Vampire Dad"is a niche cult revival film that pays homage to early 1960s family sitcoms and B-horror movies.

Keeping it true to the style of 60's film promos, I masked the characters out of their respective scenes, and applied multiple filters on each layer to achieve the 'painted' look of 60's poster style.